Showing posts with label The Ordinary. Show all posts
Showing posts with label The Ordinary. Show all posts

Wednesday, 28 June 2017

The Ordinary Colours Serum Foundation


Known for clinical formulations at affordable prices, The Ordinary has been the beauty brand on everyone's lips recently. In December 2016 they first announced they would be adding a foundation range - Colours - to their collection for less than £6 a bottle and the internet went into meltdown. There are currently two types of foundations available - the Serum Foundation (£5.70) and the Coverage Foundation (£5.90). Demand was so high for stock of these that the waiting list was 25,000 people-strong before the launch and in the first week of launching in May, orders amounted to 250,000 units. I was one of those hungry customers, placing orders of both foundations as I had to know if these were worth the hype and at less than £6 each what did I really have to lose?


I have been using the  over anything else recently so I'll only be reviewing this foundation here. It's described as a lightweight medium-coverage foundation with the feel of a serum (hence the name). The way in which the pigments are suspended in the formula are designed to cover imperfections and give a natural, 'flawless' finish. It comes in plastic packaging with a pump - making them easy to travel with. The foundation is also cruelty-free, doesn't contain alcohol or oil and has SPF 15.

There are currently 21 shades available which are divided into 3 categories:
1 for fair and light skintones (9 shades)
2 for medium skintones (5 shades)
3 for darker skintones (7 shades)
Within each category a second digit and a letter indicates the depth and undertone (P for Pink, R for Red, N for Neutral and Y for Yellow).

I have the Serum Foundation in two shades which I've swatched below - and   (the darkest shade in the medium category and the lightest shade in the dark category both with yellow undertones). The product in the bottles look like two completely different shades but swatched on my arm there's not much of a difference between them. I'd usually need a much lighter shade than these but I've tanned in the past few weeks meaning that I can now get away with wearing either shade though of the two 2.1Y is the better match for my skintone.

Left 2.1Y         Right 3.0Y 

So does this foundation live up to expectations? In short, yes.
The coverage is very good - lightweight as claimed and with a comfortable matte finish. The formula is quite runny but blends well and gives a good even tone to my skin. It isn't obvious I'm even wearing foundation which I love. A few really stubborn dark marks can be seen through as it's not high coverage but these are easy to minimise with a dab of concealer if needed. I've tried this foundation both with and without The Ordinary High-Adherence Silicone Primer and it lasts far longer on my oily skin with a primer than without. I get 'smile lines' (as I laugh and smile a lot in person) and the foundation does seem to settle slightly into creases here but not as dramatically as I've found with other foundations. The tone stays true to how it applies too. I've often found with other foundations that they 'oxidise' into a strange orange shade (when they mix with my skin's natural oils and the air). Thankfully there's none of that with this foundation.

I can't help reach for it every day so it'll continue to be my go-to foundation and the price is so good I already know I'd buy it again.


You can get on their website or in-store


Have you tried The Ordinary?

Christine Stewart x

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Saturday, 8 April 2017

Beauty | ASOS x Deciem


Self-dubbed the 'abnormal beauty company', Deciem is an umbrella of beauty brands including Hylamide, The Chemistry Brand, The Ordinary and NIOD all of which are making waves in the industry currently. With the brand's head office based in Toronto, Canada, the products are mostly available online from a few retailers including ASOS. They also opened their first UK store recently in Spitalfields Market, Manchester and another is set to open in Covent Garden soon. To celebrate the sale of new Deciem products on ASOS, a few ASOSers and beauty influencers were invited to the Deciem flagship store on Thursday evening. It's the first time I've visited the store and it has an apothecary feel to it with a modern and minimal aesthetic, definitely my kind of settings!


At the event, co-founder Nicola Kilner focused on Deciem's newest brand The Ordinary, which is only about 6 months old. The key selling point of The Ordinary products are that they use effective ingredients and technologies but they're sold at a very affordable price point - you can pick up most of the products for less than £10 each. The brand calls it "Clinical formulations with integrity" and it's not hard to see why this brand has struck a chord with skincare enthusiasts across the globe.

I've had quite a few of The Ordinary products amongst my skincare arsenal since the end of last year but it took me a while to work out which products were best for my skin. The brand's website is extremely helpful however, giving suggestions on how to slot these products into your skincare routine based on your needs. It also goes into detail on which products work well together (and which don't) as well as what order to use them in to reap the most benefits. 

At the event Nicola ran through the most popular products from The Ordinary sold on ASOS which were Niacinamide (£5/30ml)*, Hylauronic Acid (£5.90/30ml)*, Advanced Retinoid (£8/30ml) and Cold-Pressed Rose Hip Seed Oil (£9/30ml)*. I have all of them and will post a review at a later date of these when I've got more of a feel for how they're working for me. Nicola explained the benefits of each - the Niacinamide is great with helping with blemishes and congestion (nighttime use only), Hylauronic acid is key for hydration and Retinoid and Rose Hip Seed Oil both help with signs of ageing.

Nicola also briefly touched on the brand's latest product addition Colours, a 42-strong collection of mineral-based foundations priced at less than £6 each. I sampled a few shades at the event and the foundation applies so smoothly. Nicola explained that the way the pigments are suspended in the formula means that they can't stick to each other so they don't gather in fine lines giving a 'flawless' look. I didn't have the product on long enough to really test this out but I'm intrigued to see if there's a product that doesn't crease under my eyes or in my smile lines so I'm eagerly awaiting the launch of these foundations later this month. 


You can get  products in-store, online or on .

*sample - read my disclaimer here.


Have you heard of or tried anything from Deciem? 

Christine Stewart x

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